Roberto Bigano shares techniques on photographing cars
Roberto Bigano shares some techniques used in photographing cars on location. The soft light created needs to be large and very close to the object as you can see in the studio setup.
You'll notice that he changed the light positions in the set. It's difficult to tell from the shadow where the light is from but you can tell from how the light shapes the object.
You can also see how fast the light falls off, its an indication that the light is large, soft and really close.

